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Business Research Methods. Theory and Practice
Author: Verónica Rosendo Ríos
Publisher: ESIC
ISBN: 8416701229
Year: 2016-09-05
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The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product (“a good product sells itself”), or production (“a cheap product sells itself”), to the emphasis on customer relationships (“understanding consumer needs through market research”). Therefore, economic and technological development facilitated the incorporation of the business research discipline into the process of decision making —in the beginning— and business intelligence processes —these days— in order to make well informed decisions at lower economic risks (Méndez del Río, 2006). Thus, this book provides managers and students alike, with a clear analysis of business research methods, combining the knowledge, understanding and skills necessary to complete a successful research project. Readers will learn from proven examples and case studies based on real life situations, which complement theoretical concepts and clearly illustrate how to do an appropriate market research. With each chapter, the reader is guided through all the stages of a market research process -from problem recognition to final report writing. This book offers both a deep understanding and at the same time permits judgment and analysis from a financial-audit perspective. It reviews and develops easy-to-follow theoretical and practical concepts in a simple, concise and clear structure that facilitate the application of business research methods to a wide variety of business sectors. Contents Introduction.- PART I: GATHERING THE DATA. Nature and Characteristics of Marketing Research.- Marketing Research Organization and Planning.- Sources and Tools of Market Research Data.- Measurement Scales and Questionnaire.- Surveys.- Panels.- Marketing Experimental Research.- Observation.- Qualitative Tools.- Theory and Practice of Sampling.- Fieldwork.- PART II: ANALYSING THE DATA. Survey Code and Tabulation.- Hypothesis Testing.- PART III: THE REPORT. The Report.- Figure Index.- Table Index .
Guide to the Project Management Body of Knowledge (PMBOK® Guide)–Fifth Edition
Author: Project Management Institute
Publisher: Project Management Institute
ISBN: 1935589814
Pages: 589
Year: 2013-01-01
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A Guide to the Project Management Body of Knowledge (PMBOK® Guide) —Fifth Edition reflects the collaboration and knowledge of working project managers and provides the fundamentals of project management as they apply to a wide range of projects. This internationally recognized standard gives project managers the essential tools to practice project management and deliver organizational results. • A 10th Knowledge Area has been added; Project Stakeholder Management expands upon the importance of appropriately engaging project stakeholders in key decisions and activities. • Project data information and information flow have been redefined to bring greater consistency and be more aligned with the Data, Information, Knowledge and Wisdom (DIKW) model used in the field of Knowledge Management. • Four new planning processes have been added: Plan Scope Management, Plan Schedule Management, Plan Cost Management and Plan Stakeholder Management: These were created to reinforce the concept that each of the subsidiary plans are integrated through the overall project management plan.
Author: Gary M. Armstrong, Philip Kotler
Publisher: Pearson College Division
ISBN: 0136102433
Pages: 541
Year: 2011
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This best-selling, brief text introduces marketing through the lens of creating value for customers. Today's marketing is about creating customer value and building profitable customer relationships. With engaging real-world examples and information, Marketing: An Introduction shows readers how customer value-creating it and capturing it-drives every effective marketing strategy. The tenth edition features a new learning design and integration with mymarketinglab, Pearson's online homework and personalized study tool.
Sales Dogs
Author: Blair Singer
Publisher: RDA Press, LLC
ISBN: 1937832376
Pages: 220
Year: 2013-02-28
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The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales = income. Yet, many fail financially not because they do not have great ideas or even good work ethic, but typically because they don’t know how to, refuse to, are afraid to, or don’t think it is important to know how to sell. SalesDogs was written as the very first of the Rich Dad Poor Dad “how-to” Advisory series to teach in a very fun and impactful way how to overcome the fears, the myths and the obstacles to selling your products, services or yourself. It then teaches a simple, time-proven process of selling that will generate great income in most any business. The reader will learn the five most important selling skills to master, how to overcome any objection, manage a territory and much more. The book quickly de-bunks the idea that you have to be an overly aggressive “attack dog” to be successful. It uses the metaphor of “man’s best friend” to say that a great sales person is like a loyal, persistent and lovable canine. It stipulates that there are five different “breeds” or personalities of SalesDogs that can each make a lot of money by playing to its strength. You will learn how to identify, maximize and train to that strength and also how to teach others on your team to do the same. While the book is fun and engaging, it also dives deep into the personal development issues that block a person’s ability to generate income and how to overcome them. The book is perfect for first time salespeople, individuals who are uncomfortable with the notion of “selling”, those who need to train others to sell and those who want to simply get better quicker.
International Logistics
Author: Pierre A. David, Ph.D., Richard D. Stewart
Publisher: Cengage Learning
ISBN: 1111464987
Pages: 439
Year: 2010
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The text is directed at the users of international logistics services: it covers all of the concepts that are important to managers who are actively exporting or importing goods or are otherwise involved in international trade operations. All of the relevant issues are thoroughly explained, including documentation, terms of payment, terms of trade (Incoterms), exchange rate exposure, international insurance, Customs clearance, agency and distributorship sales contracts, packaging, transportation, and security issues.
Managing Human Resources
Author: Scott A. Snell, Shad S. Morris, George W. Bohlander
Publisher: Cengage Learning
ISBN: 1305480732
Pages: 736
Year: 2015-01-01
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This market-leading, practical text explores all aspects of human resource management, focusing on today's most critical HR issues and current practices. The book's engaging writing style and strong visual design use more than 500 memorable examples from actual organizations to illustrate key points and connect concepts to current HR practice. Fresh examples spotlight the latest developments and critical trends, while hands-on applications focus on practical tips and suggestions for success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
BPMN 2.0 Handbook Second Edition
Author: Stephen A. White, Conrad Bock
Publisher: Future Strategies Inc.
ISBN: 098497640X
Pages: 308
Year: 2011-12
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Examines what's new and updated in BPMN 2.0 and look at interchange, best practice, analytics, conformance, optimization, choreography from a technical perspective. Also addresses the business imperative for widespred adoption of the standard by examining best practice guidelines, BPMN busines strategy and the human interface including real-life case studies. Other chapters tackle the practical aspects of making BPMN model executable and the basic time-line analysis of a BPMN model.
Organization Theory and Design
Author: Jonathan Murphy, Hugh Willmott
ISBN: 1473726387
Year: 2017-01-07
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Global Strategy
Author: Mike Peng
Publisher: Cengage Learning
ISBN: 1133964613
Pages: 560
Year: 2013-01-01
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Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn’t just show you what it’s like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Marketing culture and the arts
Author: François Colbert, Jacques Nantel, Suzanne Bilodeau, J. Dennis Rich
ISBN: 2980308188
Pages: 257
Year: 1994
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Geographical Information Systems
Author: Julie Delaney, Kimberly Van Niel
Publisher: Oxford University Press, USA
Pages: 214
Year: 2007
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Geographical Information Systems, 2nd edition is designed to give a sound introduction to GIS for students with little or no knowledge of the subject. Using real world examples, this new edition provides a concise introduction to the theory and practice of GIS. Interviews are included throughout the text with people using GIS beyond academia. These interviewees provide succinct opinions of the complexities of the field and comment on the real-world issues. This is designed to get students interested in the theory because they can see the real-world application. In a field which is typically heavy in the use of software specific labels and terminology, the simplicity of this text is designed for the applied GIS user rather than the technical, computing science GIS population. The text is ideal for students new to GIS and does not assume prior knowledge. The book is structured to provide a cumulative learning experience and gradually leads the student through the subject matter. There is a strong pedagogical focus with new examples with new GIS application and Australian stories and interviews included to add insight to the modern GIS direction.
The Story of Edgar Sawtelle
Author: David Wroblewski
Publisher: Harper Collins
ISBN: 0061374229
Pages: 566
Year: 2008-06-01
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A tale reminiscent of "Hamlet" that also celebrates the alliance between humans and dogs follows speech-disabled Wisconsin youth Edgar, who bonds with three yearling canines and struggles to prove that his sinister uncle is responsible for his father's death.
Transport Logistics
Author: Alan C. McKinnon, Kenneth John Button, Peter Nijkamp
Publisher: Edward Elgar Pub
Pages: 680
Year: 2002
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Logistics is the management function responsible for the flow of materials through the supply chain. Freight transport typically accounts for a third of total logistics costs and is a major determinant of the quality of a distribution service.This comprehensive and integrated collection includes a wide range of previously published articles from logistics management, operations research and economics journals, as well as the mainstream transport literature. The volume is divided into 13 sections covering the full spectrum of research in the field, including the modelling of freight flows, just-in-time delivery, modal split, vehicle routing and utilisation, the environmental impact of freight transport operations, city logistics and telematics and the deregulation of freight markets.This authoritative volume will be an essential compendium for those teaching in and researching in the rapidly-expanding field of transport logistics and will be of interest to those involved in the management of logistics and formulation of public policy on freight transport.
The Do's and Taboos of International Trade
Author: Roger E. Axtell
Publisher: Wiley
ISBN: 0471007609
Pages: 336
Year: 1994-04-27
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"By far, the best book for entrepreneurs . the bible for those taking their show on the road. May be the best investment a small firm with international aspirations can make." --Entrepreneur Magazine "Any company, small or large, wishing to cash in on international trade could benefit from this well-written, informative book." --The Kansas City Times GATT, NAFTA, EEC--this alphabet soup of the nineties spells a bright future for companies bold enough to plunge into international waters. And this fully revised and updated edition of the ultimate practical export guide shows how businesses of any size can cash in on these great new opportunities. Internationally recognized trade expert Roger E. Axtell provides all the information you need to start, develop, and sustain a thriving export business, including the ins and outs of international distribution, pricing, language barriers, customs, and protocols. Under Axtell's guidance, you will learn how to: * Take advantage of government and private support services for exporters * Avoid the most common mistakes in exporting * Motivate overseas distributors and agents * Price, ship, and protect your products * Communicate effectively and avoid misunderstandings
Author: Martin Christopher
ISBN: 0412597705
Pages: 285
Year: 1992
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